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AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect

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Business of TV

An illustration of a red ruler standing upright next to stacks of coins increasing in height from right to left, symbolizing growth and measurement. The background is green with a simple, minimalist design.

Member Exclusive

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.

June 11, 2025

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Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move

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Future of TV Briefing: The 2025 upfront preview

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Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

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What’s in and out in this year’s TV and streaming ad upfront market

May 6, 2025

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