Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social

Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+ Research survey.

Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI era

Publishers say affiliate and commerce businesses need to evolve in the AI search era.

Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys

This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.

Ad Tech Briefing: MNTN is ad tech’s canary in the coal mine for future public listings

An IPO for the Ryan Reynolds—linked firm with a colorful past caps off a varied 1H.

Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?

GroupM's been replaced by WPP Media. But questions over the agency's future remain, including how it's leveraging AI and whether more clients are at risk of leaving.

Pitch deck: Here’s how Amazon has been selling its DSP so far this year

The 24-page pitch deck for Amazon's demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activity

Digiday+ members joined us to ask our editors their most pressing questions on the industry’s complex topics, share feedback and gain perspective on our coverage.

Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half

Publishers are dealing with some tariff jitters from their advertisers, and while Q2 is faring well, planning for the rest of the year is murkier.