Marketing

Heineken uses hard numbers to foster better representation in social media ads

Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.

Related Coverage

• Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
• What this year’s Super Bowl ads said about diversity, influencers and commerce
• Research Briefing: Gen Z gets breaking news first through social media like TikTok