Kimeko McCoy

Kimeko McCoy

Brands in Culture

Heineken uses hard numbers to foster better representation in social media ads
Digiday @ Cannes

‘A conscious decision’: Agencies still choose to go to Cannes amid economic uncertainty
Publishing in the Platform Era

A day in the life of Nikki Ogunnaike: How Marie Claire’s EIC balances meetings, media and mornings
Retail Media Rewritten

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles
Retail Revolution

Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying
Retail Revolution

Lowe’s Media Network eyes incrementality amid marketer budget pressures
Navigating Economic Instability

Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
Generative AI

How Digitas is navigating search’s shift to the AI era
Digiday Programmatic Marketing Summit

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
Retail Revolution

Advertisers push to standardize real-time auctions in retail media
Equality and Opportunity

Why the 4A’s is broadening two of its diversity initiatives to be ‘more inclusive’
Retail Revolution

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg
Retail Revolution

As talk of recession looms, smaller brands bet on the value of retail media — here’s why

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