DIGIDAY+ MEMBER EXCLUSIVES
Heineken uses hard numbers to foster better representation in social media ads
Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Roblox faces growing pains as marketers start to demand more ad transparency
Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over Roblox’s lack of third-party measurement tools.
A day in the life of Nikki Ogunnaike: How Marie Claire’s EIC balances meetings, media and mornings
Marie Claire’s Nikki Ogunnaike shares her 6:30 a.m. routine, screen habits, and how she manages a day full of meetings.
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to almost nothing.
Marketing
Why Oatly’s marketers prefer cultural signals to focus groups
It’s doing this through its work with cultural intelligence platform CultureLab — tapping into media narratives and emerging behaviors.
TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
At this year’s TikTok World, the platform’s annual global ad product summit, TikTok revealed new products to entice advertisers.
‘A conscious decision’: Agencies still choose to go to Cannes amid economic uncertainty
As the ad industry returns to the rosé-soaked Riviera for Cannes Lions, agencies are navigating economic uncertainty.
Future of TV
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year
This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.
An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli
Horizon Media’s president of global investment breaks down the state of play heading into this year’s upfront market.
Media Buying
Ad Tech Briefing: MNTN is ad tech’s canary in the coal mine for future public listings
An IPO for the Ryan Reynolds—linked firm with a colorful past caps off a varied 1H.
The Steely Dan effect: when agencies stay lean and use a ‘liquid workforce’
Principals at two agencies extol the virtues of minimal staffing and maximum use of freelance as a means of flexibility.
Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?
GroupM’s been replaced by WPP Media. But questions over the agency’s future remain, including how it’s leveraging AI and whether more clients are at risk of leaving.
Annual research reports
Podcasts
Research
Oatly is taking a different approach – one that’s looser, more intuitive and built to serve the people actually shaping the brand.
Oatly is taking a different approach – one that’s looser, more intuitive and built to serve the people actually shaping the brand.
At this week’s Glossy’s E-Commerce Summit in Miami, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, with considerations including lower consumer sentiments and disruptive, ever-changing trade laws. To wrap the event, we gathered some brand leaders onstage to discuss the conversations that sparked new ideas, the takeaways they plan to implement into their businesses and the overall direction of retail, based on the plans and priorities developed during the week. Here, a roundup of the practices brands will be championing, based on this and other Summit discussions.
At this week’s Glossy’s E-Commerce Summit in Miami, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, with considerations including lower consumer sentiments and disruptive, ever-changing trade laws. To wrap the event, we gathered some brand leaders onstage to discuss the conversations that sparked new ideas, the takeaways they plan to implement into their businesses and the overall direction of retail, based on the plans and priorities developed during the week. Here, a roundup of the practices brands will be championing, based on this and other Summit discussions.
This week’s Modern Retail Podcast delves into Temu’s latest user stats, among other big retail news from the week. Plus, Stanley 1913 execs discuss the brand’s next era.
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Member ExclusiveMarketplace Briefing: 5 things to watch out for this Prime Day
This week’s Modern Retail Podcast delves into Temu’s latest user stats, among other big retail news from the week. Plus, Stanley 1913 execs discuss the brand’s next era.